Watch, react, repeat: What the racist Columbia University video reveals

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When Julian von Abele said it on tape, he was exuberant.

“White people are the best thing that ever happened to the world.”

In the days since von Abele, a white Columbia University student, yelled a fact-challenged theory on the inherent and historical greatness of white men at a group of black students and went viral, the familiar rituals surrounding racism caught on tape have begun again.

First deny. Then attempt to obfuscate with a laser focus on language, numbers and alleged threats to civil liberties. Finally, ride out the social media storm until the next racist outrage video comes along to begin the cycle again.